Connecting with the Community

No matter the company and how long it's been in business, there is always room for improvement. Connecting with additional people, especially within your immediate community is a fantastic thing to do at any stage in business. There is a large amount of power from local relationships and word of mouth. Reaching out and connecting with the community is something that should never be underestimated. There are so many different ways to build connections with your community that you should try.

Power of Local Relationships & Word of Mouth:

Relationships in small communities are very important, the word of mouth travels fast throughout communities. In tight-knit communities, connections play a huge role in the development of your reputation and client basis. Creating a strong presence from the beginning in the community is the way to go. To do this, consider holding open houses right when you are starting out, create partnerships with fellow local schools and libraries, and consider donations to children-related charities or foundations. Doing any of these things is a great way to make your mark in the community. Take the leap and go that extra mile to make your mark in the community, especially when you are starting out.


Connecting with your community through as many different outlets as possible, in a quality way is very important. You can connect with your community through social media outlets, which can surprisingly be quite effective. Like and follow fellow business accounts in your community to build those relationships and get a name deeply immersed into your community. Some communities even have local community sites and hubs (like where businesses advertise directly to their local communities. Joining local groups and pages on social media like Facebook and Instagram or even something as specific as a parent group for your local community can be a great method of building connections in your specific area.

Offline (in-person):

Do anything and everything to get out there and connect with your community, they are the people that will drive your business. Numerous things should be considered when reaching out to your community.

  • Giveaways: A giveaway is a great way to gain publicity and give back to your community and clients. Doing a giveaway is an easy way to drive new traffic in a positive light. Giveaways reward current customers and even draws in new customers.

  • Customer Appreciation Events: Customer appreciation events have proven to be very effective in strengthening current relationships and even in building new ones when a plus one is given to current clients. This also is another way to make your mark in the community, if an event is done well and promoted effectively, the buzz will be created throughout the community.

  • Donating: Giving is a fantastic way to draw in positive attention, donating to local charities can be beneficial to both you and your community. Showing that your company cares about your community and is willing to support it, will help encourage your community to do the same for your business.

  • Community Involvement: Participating in local events shows you embracing the community and gives more people in the community the chance to know your name.

Building connections with your community is extremely important, building these relationships in person makes it easier to develop a deeper relationship with your community members.

Connecting with your community, including other business owners is such a great way to build a name for yourself. Embrace your community in as many ways as possible, it can do nothing but good for both you and your community. There are many different options to do this, both in-person and online. Utilize each and every opportunity you have to get the word out about your business. Also, recognize and appreciate the vital role connections play in the success of your business.