There has been a huge growth in online purchases, so it is a really good idea to have online purchases as an option on your website. Absolutely anyone can make money on their own website, and below are some basic steps to follow for the greatest chance at success. Whether you’re looking to generate passive income or need to generate leads for your business there are plenty of ways you can make money through your own website.

Trend:

Millions have accelerated the shift towards purchasing goods and services online. The eCommerce industry trends have been increasing now faster than it’s ever been, that is why it’s not only important to have a booking and registration system online, but also the ability for users to directly see availability and purchase activities, workshops, and programs online. A smart idea with the industry progressing in the way it has been would be to consider other ways of monetizing your brand to give customers more online purchasing opportunities. Some ways to monetize your brand would be to create memberships or gift cards that are available for sale on your website.

Website:

When building your website, there are several things you need to keep in mind.

• Your website is a part of your brand, so you should make sure that it represents your brand in the best way possible.

• You want your website to be seamless and visually appealing.

• Reduce the friction, and make it easy to discover, book, and purchase things online. Customers value simplicity and easy-to-use systems, if your products are too difficult to purchase online it is going to deter customers.

• During the creation of the website, you should try purchasing from both a mobile phone and computer to ensure it is visually appealing and accessible on each.

• You should try to optimize your site for purchase conversion, to help increase your online revenue. To gain more traffic on your website you should consider offering discount packages if users sign up online or on-site.

• Create case studies and testimonials to show on your website to give customers more reason to sign up.

Products:

There are different products and services that you can offer online to earn income in other ways than just your programs. There are numerous things to consider, but you have to determine what works best for your business.

• Online workshops and e-classes are a great way to draw business to your website, as well as keep your business running in times where in-person operations are not possible.

• As mentioned above memberships and gift cards are a good option to have available online, with memberships you can make them recurring so the payment collection happens automatically. Recurring payment systems are a good idea because you can always rely on a certain amount of money each period and it makes it so clients aren’t constantly needing to go through the payment process, it saves clients time.

• Offering free online events is a strong strategy to get more users to learn about the different programs you have to offer and increase your website's traffic. If you decide to do this, make it a webinar and hide the student count in case only a few show up.

• Consider offering downloadable eBooks on your subject-matter-expertise or even offering workshop kits in PDF form that require the user to purchase their own physical kit from a different website or store.

Digital Marketing:

Online or digital marketing has proven to be very effective on today’s generation and with increasing online sales in general. Today’s generation is increasingly online, which is why digital marketing is so very effective today. Running a digital paid marketing campaign on something such as Google, Facebook or Instagram can be a very effective way to reach your target audience, especially as the younger generations that grew up on these forums become parents.

Online marketing is also a great way to get your website more traffic, so if you have things available for sale on your website it can easily lead to a greater number of sales. The tool of digital marketing and social media is very powerful and can be used to the fullest by all businesses.

Even doing something as simple as liking a lead's post on Instagram could get them onto your website. Sales are all about getting your name out there and showing leads why they need you. Opening the doors to direct sales will boost both current sales and your future credibility. Over time, your website can become a sales tool and possibly the largest source of revenue for your organization.

There are so many different ways to make money through your website, you just need to determine which method or methods work best for your company. In today’s day and age digital marketing, online purchasing and social media are very prominent, that is why it is so important to stay caught up with the latest trends and have options available for your customers.