A crucial part of building a strong company is having a set of loyal customers backing you up. Learning the psychology behind customer loyalty can be a beneficial thing to do for both business owners and team members that are in contact with customers and lead. The key to gaining customer loyalty is to give them a reason to keep coming back, do this by providing them with superior service and experience. Your customers are the driving force of your company, so you want them to feel appreciated and acknowledged.

Perks & Reward Systems:

Different strategies can be used to increase customer loyalty and keep your customers coming back for more!

• Something to consider is to create either a VIP program or some sort of loyalty rewards program.

  • A simple discount or rewards system entices a large number of customers to use it to their advantage and increase their desire to be more involved with your business for more rewards.

• When starting a new method and introducing a new rewards program into your business you should start small to see what works and what doesn’t adjust from there.

• Now, a VIP program will only work if your customers feel appreciated and this should help them feel that way! It’s a great way to show that you reward the people who support your business fully.

Loyalty programs, while not always necessary or the most cost-effective option, are great for encouraging repeat business. For example, your customers might be willing to pay a small yearly fee in exchange for a special card that allows them to receive discounts and other exclusive perks. They’ll want to have it in their wallet so that they can get the most out of it.

Relationship Building:

There are more ways to gain customer loyalty than giving. Building a strong relationship with your customers can make this possible as well.

• Show Appreciation: You need to show appreciation to your customers and do what you can to keep them happy.

  • Do your best to build an actual, meaningful relationship with your customers, as well as a personal connection with both the parents and children enrolled in your program.

  • It is more than okay to build a mentorship relationship with the children in your program to have them look up to you and hold a special place for you in their life.

• Reward: Although it might seem difficult, encouraging and rewarding customers are worth the effort. Rewarding loyal customers in a creative way will help you generate hype and gain even more customers.

  • It may be tempting to give out mass discounts or freebies to all your customers, but spending time handing picking customers personal offers is better in the long run.

The power relationships have on one’s daily lives and decision-making is huge, that is why building relationships with clients is so very important.

Understanding Your Customers:

To improve customer loyalty it helps to have a good understanding of who your customers truly are. Understanding and knowing your customers can be challenging, a tool that can make this a bit easier is CRM-type software. With software like Dreamschools, you can keep track of each conversation and interaction you have with leads, current customers, and/or past customers.

To be the best you can be for your customers you should determine what their expectations are for your program and then meet and even exceed those expectations. Take the time to get to know and understand your customers, do the research on your customers to ensure you understand who you are dealing with to build the strongest relationship possible.

How to Keep them Coming Back:

One of the main objectives and benefits of customer loyalty is to increase customer retention rates. If you want to keep your customers coming back it is really important to keep things different and fresh so your clients always have something new to look forward to and don't get tired of your program.

• To do this, consider having different levels within your programs so there’s room for growth. Show your clients that there is more for your company to offer them.

• You could also consider doing a post-customer checkout survey to help identify what the customers do or don’t like.

• A good tip for increasing your customer loyalty is to stay true to your authentic self! Present your brand values and make it clear how you are impacting the child’s life, presently, and for their future.

• It's not always the price that keeps your customer coming back but it's the perks that come with the experience, one reason why customer retention is important as well.

In conclusion, there are a few different techniques that you can use to improve your customer loyalty and customer loyalty really does have the potential of saving your business. The main things to do are build relationships with your customers, consider incorporating perks and rewards for loyal customers, develop an understanding of your customers, and have a variety of programs to keep your customers interested.